The sale, held as part of the Classic Motorcycle Mechanics Show, will offer more than 180 classic bikes.
The Pam Clock Company was a New York State-based clock manufacturing firm, active between around 1940 and 1976.
The company had facilities in New Rochelle, Mount Vernon and Brooklyn.
The Pam Clock Company is perhaps best known for its aluminium, metal and glass, back-lit advertising clocks. Many companies commissioned Pam to manufacturer clocks advertising themselves and their products.
The clocks employed an electric motor and incorporated two light bulbs to illuminate the clock.
Advertisements for a wide range of products and brands were produced by Pam, including three Coca-Cola varieties.
The company’s Coca-Cola clock offerings from the 1950s are highly collectible. They are known as the Sun Bottle clock, the Red and Green Bottle clock, and the Red dot clock.
As well as soft drinks like Coca-Cola and Royal Crown Cola, the Pam Clock Company produced advertising clocks to advertise beer, gas and motor oil, cigarettes and tobacco, as well as products as diverse as spark plugs, paints, medicine and bread.
They were produced both for display in public places, and as items of merchandise that the public could take home with them.
Guide to Collecting
The company’s advertising clocks, particularly its Coca-Cola variants, are extremely popular with collectors. They can change hands for more than $500.
The value of a Pam clock depends on the rarity and condition of the clock, as well as the popularity of the brand it is advertising.
Collectors may seek Pam clocks as examples of a particular type of advertising memorabilia, rather than because they are clocks.
Pam clocks can be found at auction, through specialist dealers, on eBay, second hand, at flea markets, garage sales, thrift stores etc.
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