The sale in New York featured six rare examples which each achieved impressive six-figure results.
|Pillsbury Doughboy Collectibles are items of memorabilia relating to the longstanding company mascot and advertising icon the Pillsbury Doughboy.
Brief History & Description
Also commonly known as Poppin’ Fresh, the Pillsbury Doughboy appeared in many commercials promoting The Pillsbury Company products from 1965 until 2004. Most of the commercials end with a human finger poking the character’s stomach. This is followed by the Doughboy giggling and rubbing his stomach.
The Pillsbury Doughboy was created by Rudy Perz, a copy writer for the advertising agency Leo Burnett, whilst he was sitting in his kitchen under pressure to come up with a new advertising campaign. Perz imagined a living boy made of dough squeezing out of a Pillsbury Crescent Rolls can.
The Pillsbury Doughboy wears a hat and a scarf, two big blue eyes and emits a soft chuckle when poked in the stomach. The Doughboy was originally drawn by American cartoonist and commercial artist Martin Nodell.
Guide for collectors
The price of a Pillsbury Doughboy collectible is determined by the item’s rarity, age and condition. Records indicate that items that come with their original box achieve the highest prices at auction.
Although Pillsbury Doughboy collectibles are occasionally sold at through national auction houses, records show the most valuable items are sold on eBay.
Notable auction sales
On March 1st 2012, a Pillsbury Doughboy puppet, circa 1970s, was sold on eBay for $950.
On May 3rd 2012, a Pillsbury Doughboy Rollie toy car with Uncle and Popper finger puppets, circa 1974, were sold on eBay for $700.
On March 23rd 2012, a Pillsbury Doughboy Rollie toy car with Uncle doll, never been used and still in its original box, circa 1974, was sold on eBay for $650.
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