100 historic timepieces telling the story of the Swiss watch manufacturer will be offered in Geneva.
The majority of these top prices were garnered at two giant sales of the collection of the Schmidt Museum of Coca-Cola memorabilia, held by Richard Opfer Auctioneering.
10) 1930s neon building clock and sign - $50,000
9) 1898 calendar - $50,000
A Coca-Cola calendar dating from 1898 sold for $50,000 at Richard Opfer Auctioneering in September 2011
8) 1900 tin sidewalk sign - $55,000
A Coca-Cola embossed tin sidewalk sign from 1900, stating: ‘Drink. Delicious. Refreshing’, and featuring popular vaudeville singer and early Coca-Cola model Hilda Clark, sold for $55,000 at Dan Morphy auctions in February 2007
7) 1920 glass light-up bottle - $65,000
A 1920 36” leaded glass Coca-Cola light-up bottle display by Metropolitan Art Glass Company, sold for $65,000 at Richard Opfer Auctioneering in September 2011
6) c.1913 ‘Girl on Hammock’ festoon - $80,000
A Coca-Cola festoon entitled ‘Girl on Hammock’ from around 1913, a piece that defines festoon advertising and early lithography. Sold for $80,000 at Richard Opfer Auctioneering in September 2011
5) 1897 ‘Victorian Girl’ tray - $95,000
A Coca-Cola Victorian Girl tray from 1897, thought to be the very first tin lithographed tray used by the Coca-Cola Company. Sold for $95,000 at Richard Opfer Auctioneering in September 2011
4) c.1915 globe soda dispenser - $100,000
A Coca-Cola leaded globe soda dispenser circa 1915, sold for $100,000 at Richard Opfer Auctioneering in September 2011
3) c.1896 cameo paper sign - $105,000
A Coca-Cola Cameo lithograph paper sign from around 1896, printed by J. Ottmann Litho. Co, Ney York. Sold for $105,000 at Richard Opfer Auctioneering in September 2011
2) Early glass globe - $140,000
Early Coca-Cola leaded glass globe made up of mosaic pieces in greens, reds, white and ivory, sold for $140,000 at Richard Opfer Auctioneering in September 2011
1) 1893 Soda fountain - $4.5 million
Marble and alabaster Coca-Cola soda fountain made by Liquid Carbonic for the 1893 Columbian exposition of the Chicago World’s Fair, sold for $4,475,000 at Richard Opfer Auctioneering in March 2012
Main article: Coca-Cola collectibles and memorabilia
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