100 historic timepieces telling the story of the Swiss watch manufacturer will be offered in Geneva.
Vintage Billy Carter beer mugs are collectible items of breweriana.
According to the 1930 Smoot-Hawley Tariff Act’s definition, “vintage” refers to pieces manufactured within the last 100 years and can include items made as recently as the 1980s.
Billy Carter (1937-1988) was the brother of US president Jimmy Carter, who was in office between 1977 and 1981.
Popular with the public for his “down-home” image, Billy is famed for endorsing a brand of beer between 1977 and 1978 known as Billy Beer.
It was first produced in 1977, by the Kentucky, US-based Falls City Brewing Company.
Production ceased in 1978 following poor sales figures.
For a time, Billy controversially received funds from Libya for his role as a foreign agent for the north-African country.
Vintage Billy Carter beer mugs
Vintage Billy Carter beer mugs were produced in 1977 by Southcrest Products to capitalise on the popularity of then president Jimmy Carter’s brother, Billy.
They feature a picture of Billy Carter stood at a petrol station – a reference to the petrol station he owned and ran.
They also bear the slogan: “Billy Carter’s mug”.
How much are vintage Billy Carter beer mugs worth?
Vintage Billy Carter beer mugs have sold for around $10 at internet auctions in the past.
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